Branding and packaging for Bloomsbury Mill, a children's bedding company who create and develop fun and vibrant designs. The design needed to reflect the playful nature of their products.
With the brand essence of 'Moments of Everyday fun' I created a simple brand identity that added a playful twist, turning the 'oo's' into eyes of characters drawn in a childlike style. This concept allowed for the creation of a variety of characters and a varying colour palette throughout the extensive product range.
